The author, producer, or publisher of an original source of information or experiences may or may not be directly responsible for the entire value that they attain as content in a specific context. For example, part of an original article (such as a headline from a news story) may be rendered on another web page displaying the results of a user's search engine query grouped with headlines from other news publications and related advertisements. The value that the original headline has in this group of query results from the search engine as a medium may be very different from the value that it had as message content in its original article.
Deep Content Inspection is Content-focused instead of analyzing packets or classifying traffic based on application types such as in Next Generation Firewalls. "Understanding" content and its intent is the highest level of intelligence to be gained from network traffic. This is important as information flow is moving away from Packet, towards Application, and ultimately to Content.
Even though a business may organize to collect, contain, and represent that information online, content needs organization in such a manner to provide the reader (browser) with an overall "customer experience" that is easy to use, to be sure the site can be navigated with ease, and that the website can fulfill the role assigned to it by the business, that is, to sell to customers, to market products and services, or to inform customers.
Content also leads to influencing other people in creating their own content, sometimes in a way that the original author did not or could not plan or imagine. This feature, adding the option of user innovation in a medium, means that users can develop their own content from existing content. Much social media content is derived in this way, by effectively re-cycling content in a slightly different format.
Because websites are often complex, a term "content management" appeared in the late 1990s identifying a method or in some cases a tool to organize all the diverse elements to be contained on a website. Content management often means that within a business there is a range of people who have distinct roles to do with content management, such as content author, editor, publisher, and administrator. But it also means there may be a content management system whereby each of the different roles is organized to provide their assistance in operating the system and organizing the information for a website. A business may also employ various content protection measures, which are typically technologies used to attempt to frustrate copying without permission.
Content itself is what the user derives value from. Thus, "content" can refer to the information provided through the medium, the way in which the information was presented, as well as the added features included in the medium in which that information was delivered. The medium, however, provides little to no value to the end-user without the information and experiences that make up the content. Communication theory philosopher Marshall McLuhan famously coined the phrase, "The medium is the message." In the case of content, the channel through which information is delivered, the "medium", affects how the end user perceives content, the "message".
According to a report done by IHS Inc. in 2013, the global consumer spending on digital content grew to over $57 billion in 2013, which was up almost 30% from $44 billion in 2012. In past years, the US has always been a leader in consumer expenditure on digital content, but as of 2013, many countries have emerged with great consumer expenditure. South Korea's overall digital spend per capita is now greater than the US.
Content adaptation requires a processor that performs the selection, modification, and generation of materials to form the device-specific result. IBM's Websphere Everyplace Mobile Portal (WEMP), BEA Systems' WebLogic Mobility Server, Morfeo's MyMobileWeb, and Apache Cocoon are examples of such processors.
Blogs are a type of websites that contain mainly web pages authored in HTML (although the blogger may be completely unaware that the web pages are composed using HTML due to the blogging tool that may be in use). Millions of people use blogs online; a blog is now the new "home page", that is, a place where a persona can reveal personal information, and/or build a concept as to who this persona is. Even though a blog may be written for other purposes, such as promoting a business, the core of a blog is the fact that it is written by a "person" and that person reveals information from her/his perspective. Blogs have become a mighty weapon used by content marketers who desire to increase their site's traffic, as well as, rank in the search engine result pages (SERPs). Modern research from Technorati shows that blogs now outrank social networks for consumer influence ( Technorati's 2013 Digital Influence Report data).
Discussion boards are sites composed of "textual" content organized by HTML or some variation that can be viewed in a web browser. The driving mechanism of a discussion board is the fact that users are registered and once registered can write posts. Often a discussion board is made up of posts asking some question to which other users may provide answers to those questions.
Interrogative content clauses, often called indirect questions, can be used in many of the same ways as declarative ones; for example, they are often direct objects of verbs of cognition, reporting, and perception, but here they emphasize knowledge or lack of knowledge of one element of a fact:
In 2007, the first large scale carrier-grade deployments of content transformation, on existing mass-market handsets, with no software download required, were deployed by Vodafone in the UK and globally for Yahoo! oneSearch, using the Novarra Vision solution. Novarra's content adaptation solution had been used in enterprise intranet deployments as early as 2003 (at that time, the platform was named “Engines for Wireless Data”).
Wurfl and WALL are popular Open Source tools for content adaptation. WURFL is an XML-based Device Description Repository with APIs to access the data in Java and PHP (and other popular programming languages). WALL (Wireless Abstraction Library) lets a developer author mobile pages which look like plain HTML, but converts them to WML, C-HTML, or XHTML Mobile Profile, depending on the capabilities of the device from which the HTTP request originates.
For example, content might be converted from a device-independent markup language, such as XDIME, an implementation of the W3C's DIAL specification, into a form suitable for the device, such as XHTML Basic, C-HTML, or WML. Similarly, a suitable device-specific CSS style sheet or a set of in-line styles might be generated from abstract style definitions. Likewise, a device specific layout might be generated from abstract layout definitions.
Even though we may embed various protocols within web pages, the "web page" composed of "HTML" (or some variation) content is still the dominant way whereby we share content. And while there are many web pages with localized proprietary structure (most usually, business websites), many millions of websites abound that are structured according to a common core idea.
Declarative content clauses can have a number of different grammatical roles. They often serve as direct objects of verbs of reporting, cognition, perception, and so on. In this use, the conjunction that may head the clause, but is often omitted:
This broader definition distinguishes open content from open-source software, since the latter must be available for commercial use by the public. However, it is similar to several definitions for open educational resources, which include resources under noncommercial and verbatim licenses.
Launched in 2007, Bytemobile's Web Fidelity Service was another carrier-grade, commercial infrastructure solution, which provided wireless content adaptation to mobile subscribers on their existing mass-market handsets, with no client download required.
Content adaptation is one approach to a solution. Rather than requiring authors to create pages explicitly for each type of device that might request them, content adaptation transforms an author's materials automatically.
The later Open Definition by the Open Knowledge Foundation (now known as Open Knowledge International) define open knowledge with open content and open data as sub-elements and draws heavily on the Open Source Definition; it preserves the limited sense of open content as free content, unifying both.