In April 2018, Iflix CEO Mark Britt announced that they shift from its traditional subscription-only model into two tiers as part of its revamp, they named IflixFREE, IflixVIP and Iflix LIVE. The free tier is an ad-supported free service which features a curated Movie of the Day, premium short-form content, promotional episodes and pilots from premium TV series and movies, premium international and local TV series for free viewing and original programming. The VIP tier is a subscription-only service which includes premium access to hundreds of movies and TV shows from local and international countries. The company also announced that they will launching Iflix LIVE, a live hub which features live streaming of linear local over-the-air and Pay TV channels across both tiers.
In November 2018, Iflix shows all Indonesian Basketball League games live in Indonesia, via both iflix LIVE channels : tvOne (one game per series only) and Usee Prime.
In April 2015, Iflix announced the completion of a $30 million round of funding, led by leading international investment firm, Catcha Group and Philippine Long Distance Telephone Company (PLDT), the largest integrated telecommunications company in the Philippines. The company launched its service in Malaysia and the Philippines one month later, where they additionally announced the formation of its Advisory Board, composed of Hollywood business and creative leaders. By July, Iflix recorded over 100,000 subscribers, becoming Southeast Asia's fastest growing Internet TV service. Within the 12-week trial phase of its official launch in Thailand in November, Iflix drew close to 200,000 subscribers.
In March 2018, Iflix appointed digital media trailblazer Craig Galvin to become the head of the company's creative production business for short-form video content, Studio2:15.
In January 2018, Myanmar Academy Award-winning actress, Phway Phway, joined Iflix as a celebrity partner.
In June 2017, Iflix announced the establishment of Iflix Africa. Iflix Africa is headquartered in Cape Town, South Africa and trades commercially as 'Iflix', with launches in Nigeria, Kenya and Ghana, Sudan and Zimbabwe.
Later in September 2018, Iflix streams UAAP men's basketball games in the Philippines.
In April 2017, Iflix went live in eight countries in the MENA region. and in October 2017, Iflix launched in Nepal.
iflix launched its own creative production business for short-form video content Studio2:15 in March 2018, its first production was Cupid Co. in April 2018.
In August 2016, Iflix launched its 'Playlists' feature, consisting of curated playlists of film productions from over 150 celebrities in the Southeast Asia, as well as 'Collections' based on moods and popular themes. Notable celebrities on 'Playlists' include Afdlin Shauki, Amber Chia, Ashraf Sinclair, Michelle Ziudith and 'Ploy' Ployphan Taveerat.
Iflix is currently available in 22 countries across Asia, the Middle East and North Africa, including Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nepal, Bangladesh and Morocco. As of March 2019, Iflix has more than 25 million subscribers on its service.
Iflix (stylized as iflix) is a free and subscription video on demand (VOD) service focused on emerging markets. Its global headquarters are in Kuala Lumpur, Malaysia. The site serves as a digital hosting and distribution platform for Western, Asian, and Middle Eastern TV shows and movies obtained through partnerships with over 150 studios and content distributors globally including Metro-Goldwyn-Mayer, Disney, Warner Bros, Paramount, NBC Universal, Fox, CBS, BBC, Sony Pictures and Discovery.
In August 2015, Iflix announced that MGM, had become an investor in the business. MGM's Chairman and Chief Executive Officer Gary Barber sits on iflix's Advisory Board and the companies' extensive multi-year content licensing partnership.
iflix exited Sub-Saharan Africa in December 2018 and sold their stake in the joint-venture to Econet Media to focus on their Asian markets.
Iflix was founded by Patrick Grove, CEO of Catcha Group, Mark Britt and Evolution Media, a merchant bank focused on the media, sports, and entertainment industries. Iflix was created for the rapidly growing, emerging middle-class population and their increasing demand for entertainment content. The company set out to address a certain set of conditions, which tend to exist universally across emerging markets – prevalence of piracy, inconsistent infrastructure, inconsistent quality and distribution of internet connectivity, expensive and limited mobile data, low paid television penetration, low credit-card penetration and a lack of familiarity with online payment options – through technology and commercial partnerships.
A year later, Iflix launched the “Football Malaysia on Iflix” channel to live stream Malaysia Super League, Malaysia Cup, Malaysia Charity Cup, and marquee Malaysia FA Cup matches in Malaysia.
In October 2016, Marc Barnett joined the Iflix Group as Chief Operating Officer.
In March 2016, Iflix attracted a $45-million investment from European pay-TV giant Sky plc, with Indonesian firm Elang Mahkota Teknologi (Emtek) through its subsidiary, Surya Citra Media (SCM) join the investment. In June, Iflix announced its official launch in Indonesia and in August 2016, Iflix announced its official launch in Sri Lanka. It announced its official launch in Brunei on September, and the Maldives in November.
In November 2017, Iflix appointed telecommunications executive John Saad as CEO of Iflix MENA.
In February 2017, Iflix announced a joint venture with Zain, leading telecommunications group in the Middle East and Africa, establishing Iflix Arabia.