A Disney Store location opened next to the El Capitan Theatre in its building in 1998. On June 2, 2005, Disney's Soda Fountain and Studio Store opened up in the El Capitan Building on the ground floor replacing a Disney Store. The store has a take-out counter, a street-front cone window, and in-store table service. The soda fountain's ice cream was then supplied by Dewar's Ice Cream and Candy Shop of Bakersfield, California. In November 2013, Disney's Soda Fountain and Studio Store replaced DeWar with Ghirardelli Chocolate Company as operator of the soda fountain half of the shop. Ghirardelli changed the menu to their traditional menu while redecorating.
In-store marketing varies depending upon the entity managing the marketing - the retailer and manufacturer have different vantage points and means at their disposal. Many in-store marketing tactics can be employed by either entity.
In-store demonstrations are usually performed at large retail locations, such as supermarkets, department or discount stores, or in shopping malls. The products that are promoted at in-store demonstrations may be food and beverages, food preparation equipment, housekeeping products, personal care items, or occasionally other types of goods. The samples that are distributed may either be in readymade packets pre-assembled for the demonstration, or are prepared on site by the demonstrator. Some demonstrations involve the distribution of prepared food, requiring the demonstrator to bring equipment such as a microwave oven or hot plate to the location.
Since 2000, Kinokuniya in the US has capitalised on the growing popularity of Japanese TV / anime by stocking both English- and Japanese-language books and manga, as well as other Japanese TV / anime-related paraphernalia. The New York City branch in Rockefeller Center was the best-known, encompassing, lengthwise, an entire city block. A new store has recently opened on Avenue of the Americas, near Bryant Park, replacing the old store, which closed at the end of 2007. The bookstore located at 1073 Sixth Ave includes three floors. Along with manga and anime, the top floor has an in-store cafe with products from nearby Cafe Zaiya, where customers are offered a range of bubble teas, cakes and bento boxes. The middle floor concentrates on books in both Japanese and English while the downstairs area with a wide variety of art supplies and cards.
In-store analytics has become more like online store analytics. Using MLA, stores can see where shoppers go and where they linger, detect whether they are shopping alone or with friends or children, and match shopping to weather. One company with small stores located in malls found that the space just inside the entry was a dead zone, so they moved the popular items further inside the store. Another store couldn’t tell which display sold more effectively because they had duplicate inventory. They were about to remove the wall displays when they decided to check traffic with a Mobile Location Analytics company. After creating a heat map, they made the floor displays smaller and easier for customers to walk through to reach the wall displays. The stores want analytics to see if the displays erected at the end of aisles eat away the sales of the same item stacked halfway down the aisle or if they contribute to additional sales.
Live bands play in-store regularly and the company hosts frequent art exhibitions, under the ‘we saw you coming’ banner. In 2010, they curated a 3-day music event in their Brighton store, during the Great Escape Festival, in association with So Darn So Records.
In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of a store shelf to make more space available for a product or bring attention to the promoted product. In-store Displays can be perceived as more visually appealing to consumers than product alone on a retail shelf.
Having started off with in-store record signings, the store started putting on free concerts during opening hours. These would be either a short warm-up gig by a band playing a show later on in town, for example Kill Your Idols, Chuck Ragan or Jeff Caudill. Other bands would play later on and it may be for a special occasion, such as with Born From Pain, who played the record release show for their album "War" on Metal Blade records.
For brick-and-mortar stores that have online ordering, customers can place orders online and picking up their ready orders in the store on their way home. In-store pickup is typically offered for same-day shopping; it is usually less expensive than delivery, and can be done at a time of the customer's choosing. This option is popular in rural areas. It is also useful for customers living outside of the store's local delivery area.
One of the ways Bloom tried to differentiate itself from competition was through the addition of consumer-friendly technology. Self-checkout stands, PAT (Personal Assistant Technology) the revolutionary touch screen computer that used a wireless in-store network, and produce scales with printers that let customers create bar-coded tags were placed in most stores to maximize customer convenience.
In-store convenience store sales grew 2.4%, reaching a record $195.0 billion in 2011. Combined with $486.9 billion in motor fuels sales, total convenience store sales in 2011 were $681.9 billion, or one out of every 22 dollars of the overall $15.04 trillion U.S. gross domestic product. In New York City, "bodega" has come to mean any convenience store or deli.
In-store Financial Services refer to those financial services provided at retail businesses such as check cashing, money orders, money (wire) transfers, utility and express bill payments, mobile phone top-ups, telephone calling cards and micro-loans.
As of 2018, Millennials are the biggest pet-owning generation. Seventy-seven percent report that they prefer to purchase pet products like toys, accessories, and food online, but favor in-store shopping for treats, bedding and clothing.
One of the chain's more unusual operations was its outlet in downtown Newark, New Jersey. This location was originally the flagship of the Kresge-Newark department store, and for a brief time Chase-Newark. Two Guys operated on 4 floors of this building (later 3), and operated this store more like a traditional department store. Two Guys continued to maintain display windows, revolving doors and other touches of a traditional downtown department store. This location also included an in-store dining room, The Rainbow Cafeteria. This store opened in 1967, and remained until the chain's liquidation.
Today, toy stores face competition from the online toy market. As a result, many large toy retailers have been rendered bankrupt. These competing websites include Amazon or eBay. Toys “R” Us cut prices in an attempt to compete, but it ultimately ended in failure. As Jeff P. Bezos explained, "For a toy store to survive, they've got to create the kind of fun that Amazon can't." Toy Stores that adopt this model by increasing in-store interactivity have been more successful in maintaining business. Another model many stores have adopted is an online alternative, specifically for the individual retailer.
The "Red Telephone" sometimes seen behind the Genius Bar was a direct line to Apple product specialists, allowing for problems and questions too complicated for the in-store employees to answer. As of August 2009, this phone is no longer installed in newer Apple Retail Stores and removed in others.
Starting on April 22, 2009, some locations began charging 5 cents per plastic bag at checkouts, to promote the use of environmentally friendly reusable bags. On March 1, 2010 this practice was stopped. However, at least one location is "bagless" meaning that it has phased out disposable plastic bags entirely, requiring customers to either bring their own means of carrying their purchases, or else buy in-store reusable fabric bags.
As well as five branches, Edinburgh Bicycle also operates an online store. The website allows customers to buy a range of bicycles, components, accessories and clothing which can be delivered for in-store pickup or direct to the customer. International delivery is also available.
The Tea Room, which operated at the Indianapolis flagship store from 1905 to 1990, served shoppers in a formal setting. Its purpose was to entice shoppers into the downtown store; the restaurant itself never operated at a profit. The local gathering spot also provided informal modeling of store fashions for its diners, who were predominantly women. The menu, which remained consistent for decades, included favorites such as chicken pot pie, chicken velvet soup, and special desserts for children The Tea Room has been re-created at the Indiana State Museum in Indianapolis. Over the years in-store food options at the Indianapolis flagship store also included a soda fountain, a basement coffee and snack bar, and in the 1970s a cafeteria-style tea room on the balcony overlooking the main floor. Ayres branch stores also included cafeterias and tearooms. The downtown Indianapolis Tea Room survived until 1990. The other restaurants closed after Ayres was acquired by the May Company in 1986.
At the end of 2005, ACTIPLAY, a technology company based in France, with a history in Advergames, developed ACTISKU, one of the first online solutions to enable brands and research companies to test out new marketing concepts in a 3D virtual context using online panelists. Originally created for the Carlsberg group, the technical challenge was and remains, being able to keep the download times for panelists to a minimum while maintaining the highest levels of realism. Since then several versions have been launched, the latest including a powerful Shop Editor, allowing direct interaction with the 3D environments prior to creation of final consumer version. Comparing one 3D store environment against another helps brands understand which in-store concept work more effectively.