In October 2010 the company launched its IPTV platform at MIPCOM.
IPTV services were originally targeted to fixed terminals such as set-top boxes, however, issues on the requirements for mobility support were raised as an out-growth under the auspices of the Fixed-Mobile Convergence (FMC) trend. The outstanding activities are ATIS in the US, Open IPTV Forum, and ITU-T FG IPTV internationally. The development of Mobile IPTV specification is at an early stage. Currently, ITU-T FG IPTV is collecting requirements regarding mobility and wireless characteristics. ATIS has not shown any interest in mobility support yet. In Open IPTV Forum, mobility service entirely based on IMS (IP Multimedia Subsystem) which is a set of specification from 3GPP for delivering IP multimedia to mobile users will be forthcoming.
The program packages offered by Open IPTV currently (as of January 2018) offers more than 220 TV channels (160 in basic offer).
During 2007 Telefónica ran trials of VDSL services up to 52 Mbit/s - However, the results were not as good as expected. For this reason, Telefónica will use FTTH for future IPTV services. Now Telefónica use Movistar+ in IPTV and Satellite.
Since May 1, 2006 KPN offers Mine TV, an IPTV service based on their DSL service, with the ability to receive Video on demand and replay a missed TV episodes besides regular TV programming. During 2007, the KPN service was renamed KPN Interactieve TV.
In many customers' homes the residential gateway that provides Internet access is not located close to the IPTV set-top box. This scenario becomes very common as service providers start to offer service packages with multiple set-top boxes per subscriber.
On 17 November 2008, IPTV officially started in North Macedonia when the country's first IPTV service, MaxTV, was launched by Makedonski Telekom.
Airtel Broadband launched its IPtV service in 2009. On 31 August 2016, the company shut down the service, and offered its 50,000 subscribers a free upgrade to Airtel Digital TV. The company stated that the move was part of its strategy to focus on a single television service.
IPTV has an ongoing standardization process (for example, at the European Telecommunications Standards Institute).
The IPTV offers the following channels:
IPTV has seen wide adoption in Western Canada; Saskatchewan's government-owned telecom SaskTel was the first provider in Canada to launch an IPTV service, followed by Manitoba Telecom Services (MTS) in 2004, and later Telus in Alberta and British Columbia. Bell Canada has offered IPTV, first in Atlantic Canada, and later in metropolitan Ontario and Quebec, and Manitoba (following its purchase of MTS), under the Bell Fibe TV brand. IPTV services have also been launched by smaller regional providers such as Vmedia.
Optimus Clix has launched in 2006 a service called SmarTV (rebranded as Optimus Clix TV), provided on Amino and Motorola STBs, with VoD provided by Kasenna MediaBase video servers. PT Comunicações (Portugal Telecom) has also launched one called MEO, providing that the spin-off of subsidiary PT Multimédia was concluded. Vodafone also launched an IPTV service called Vodafone Casa TV.
Tele2 also offers an IPTV service called Tele2Vision. Since mid-2008 XMSNET also has started the rollout of IPTV over their FTTH (Fiber To The Home) network in several cities in the Netherlands.
Angel TV is available through GloryStar, Roku, Tamil IPTV (United States), and Anona TV (Israel).
The IPTV developing fast as a cheap alternative to regular television. In July 2011, Rostelecom started a plan to unify IPTV services in Russia's regions offering standard features such as linear and on-demand TV along with new interactive and OTT services provided by the operator to various mobile devices. For this Russian company SmartLabs was chosen.
An IPTV service was launched in Sweden in 2004. It offers most of channels also provided on the satellite platform as well as interactive television services and video on demand from C More Select, C More On demand, Film-To-Home and SF Anytime.
IP Television in Romania is not very popular. Romtelecom (now Telekom) started to upgrade slowly ADSL network with VDSL very lately in 2008, and launched IPTV on December 8 2009. It is popular in business (companies, corporations etc.) sector rather than consumer. It is provided by Telekom (formerly Romtelecom), INES. RCS RDS tried unsuccessfully to implement IPTV being available to a limited number of subscribers since 2010.
G.hn can connect the residential gateway to one or more set-top boxes, by using the existing home wiring. Using G.hn, IPTV service providers do not need to install new Ethernet wires, or 802.11 wireless networks. Because G.hn supports any kind of home wiring, end users might install the IPTV home network by themselves, thus reducing the cost to the service provider.
In 2009, Greek Telecommunications giant OTE launched IPTV service called Conn-x TV which was initially available in Athens, Thessaloniki, Patras, Larisa and Iraklion. Greek broadband provider Hellas Online also launched an IPTV platform called hol tv (now Vodafone TV. Vodafone TV offers all major Greek networks as well as news, sports, music and children's channels. It is also the first provider in Greece to offer HDTV as well as Video on demand.
IPTV delivers television content using signals based on the Internet protocol (IP), through the open, unmanaged Internet with the "last-mile" telecom company acting only as the Internet service provider (ISP). As described above, "Internet television" is "over-the-top technology" (OTT). Both IPTV and OTT use the Internet protocol over a packet-switched network to transmit data, but IPTV operates in a closed system—a dedicated, managed network controlled by the local cable, satellite, telephone, or fiber-optic company. In its simplest form, IPTV simply replaces traditional circuit switched analog or digital television channels with digital channels which happen to use packet-switched transmission. In both the old and new systems, subscribers have set-top boxes or other customer-premises equipment that communicates directly over company-owned or dedicated leased lines with central-office servers. Packets never travel over the public Internet, so the television provider can guarantee enough local bandwidth for each customer's needs.