QVC broadcasts live in the United States 24/7, 364 days a year to more than 100 million households, and ranks as the number two television network in terms of revenue (#1 in home shopping networks), with sales in 2015 giving a net revenue of $8.7 billion. The only day on which QVC does not broadcast its usual format is Christmas, when the station runs a taped telecast of the West Chester Christmas Parade and other pre-recorded programming.
QVC Germany, incorporated in Düsseldorf, runs call centre operations from sites in Bochum and Kassel, whilst distribution is handled from a dedicated warehouse in Hückelhoven. The company's 2013 sales were worth $970 million.
QVC Germany broadcasts live 17 hours a day, 363.5 days a year (the channel goes off-air on Christmas Eve (with no programming after noon) and Christmas Day). QVC has two additional channels in Germany, QVC 2 and QVC Style.
QVC Italy was launched in October 2010. QVC Italy's headquarters and broadcasting facilities are located at Brugherio, near Milan. The company's 2013 sales were worth $130 million.
Qurate Retail Group ceased operations of QVC France on March 13, 2019, stating that "QVC France had underperformed against financial and operational expectations, in large part due to unique in-market structural challenges and market dynamics that evolved in the years following the launch of the operation."
QVC Italy broadcasts live 17 hours a day (although the channel runs 24 hours a day), 364 days a year. The primary distribution platforms for QVC Italy are digital terrestrial television and satellite.
In the summer of 2015, QVC launched in France. Before the launch, the company said it expected to create about 200 jobs in its first two years in the country. QVC France broadcast from a studio center in suburban Paris live on weekdays from 15:00 to 23:00 and weekends from 11:00 to 23:00, online, on mobile devices and on major satellite TV, cable TV and internet TV. The channel's corporate website said QVC stood for: Qualité, Valeur, Confiance, replacing convenience with (the French for) confidence.
QVC UK's main channel broadcasts live 364 days a year from 09:00 to 01:00. For the 8 'non-live' hours a day and on one day a year, Christmas Day, the main channel shows rerun segments from the live channel.
QVC U.S. also operates a retail store at their Studio Park complex, and two outlet stores in Lancaster, Pennsylvania and Frazer, Pennsylvania.
Every year the "QVC Presents 'FFANY Shoes on Sale'" event is broadcast in which donated designer shoes are sold at half the suggested retail price and 80% of the proceeds go to breast cancer research and education. It is organized with the Fashion Footwear Association of New York, which runs a coinciding Shoes on Sale initiative along with an awards gala.
QVC UK was launched on October 1, 1993. QVC UK's headquarters and broadcasting facilities are in Chiswick Park, West London. Call centre and distribution warehouse are situated in Knowsley in Merseyside. QVC UK also runs two outlet stores, one in Warrington, the other in Shrewsbury. QVC UK also operates three channels made up mostly of rerun segments from the live channel, QVC Beauty, QVC Extra and QVC Style. The company's UK sales in 2013 were worth $660 million.
QVC Japan is based in Makuhari, where its corporate headquarters and call center facility are located. Distribution facilities are in Sakura City. The company's 2013 sales were worth $1.02 billion.
QVC/CNR (China) is based in Beijing and operates both a television broadcast and associated e-commerce website cnrmall.com. The China operation is a 51/49 joint venture between state-owned China National Radio and QVC, based on the pre-existing CNR channel reaching 35 million households, with plans to grow to 195 million households that have digital cable. Chinese law prohibits private control of television stations, so this is the maximum position QVC can hold in its Chinese operations. QVC/CNR broadcasts live programming 12 hours a day and then replays the previous 12-hour segment. The company's 2013 sales were worth $110 million.
On 26 October 2010 a second channel was launched in the UK, QVC Beauty, available to viewers of Freeview, Sky and Freesat.
QVC Active was an interactive television service made accessible using the red button on QVC UK's cable, Sky and digital terrestrial services. Across each enhanced television platform, QVC provided information including a 24-hour TV Guide, bestselling products of that day and an ability for the viewer to interact with QVC UK's inventory. Customers viewing the Sky and cable TV platforms could buy products using their set-top box. On 13 August 2013, QVC Active closed as a result of more customers using mobile devices for ordering.
QVC had planned to begin broadcasting in high-definition from September 2012, to be followed by the launch of two new 24-hour channels on Sky. On 11 February 2013 Sparkle TV and Twinkle TV launched on Sky; however, QVC HD has yet to launch. On 1 July 2013, Twinkle TV was renamed QVC Style. Sparkle TV became QVC Extra on 12 August 2013, with both channels added to Freesat. The following day saw the channels relaunch with availability expanded to Freeview via the connected red button on QVC Beauty. In July 2014, QVC Extra launched on Freeview channel 57, but closed in 2015, while QVC Style launched on Freeview channel 36 in August 2016, replacing QVC +1. On 21 April 2015, QVC +1 HD launched on 21 April 2015, becoming the second high-definition timeshift service in the UK (after Channel 4 +1 HD). In 2016, 2017 and 2018, QVC Extra was temporarily rebranded as QVC Christmas. It will not return in 2019.
On April 1, 2019, Beauty iQ was rebranded as QVC3, airing rebroadcasts of previously recorded QVC and QVC2 programming 24 hours a day.
In July 2003, Comcast sold its majority share to Liberty Media. On September 23, 2007, QVC U.S. rebranded itself, changing its logo on-air and online. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with billboards in major U.S. cities. The iQdoU? campaign also included a "teaser" website.
In 2018, Qurate named Leslie Ferraro as President of their QVC and HSN units. Ferraro concluded her 17-year run at The Walt Disney Company where she most recently served as co-chair of Disney Consumer Products and Interactive Media and president of Disney Consumer Products and reported to work at Qurate on September 16. On February 6, 2019, QVC again rebranded itself, the new logo with a square shape intended to resemble a computer or a phone screen emphasizing its digital and mobile platforms. The lever of the Q, Susan Ripke, QVC’s vice president of brand strategy says, is supposed to symbolize an open door. On Monday, October 7, 2019, QVC ceased its 24/7 live broadcasting model in favor of airing nineteen hours of live and five hours of repeated programming daily.
In 1986, Segel decided to start QVC ("Quality Value Convenience") after watching a videotape of the Home Shopping Network. Immediately, he identified many potential improvements, from the items offered for sale to their presentation. To lend credibility to the new company, QVC made a two-year deal to sell Sears products. Fifty-eight cable systems in twenty states signed on for the 7:30pm to 12:00 midnight broadcast. He raised over $20 million in capital and launched on November 24, with an audience of 7.6 million TV homes for the November 24 launch. He reached this wide audience by offering cable companies stocks for as little as 20¢ a share. Publicly offered at $10, QVC stock closed its first trading day at $20 per share.