Hard sell - Disadvantages of hard sell tactics

A hard sell may alienate some customers, who find it off-putting. Sometimes the pressuring nature that comes along with hard sell tactics can overwhelm a consumer to the point where they dismiss the sales pitch or turn away from the advertisement altogether. Emotional appeal is more involved in a soft sell and with the absence of this in a hard sell, business can be lost if consumers do not respond well to the tactics, especially when times are hard. During the Great Depression, soft sell tactics, like brand relationship and humor, proved successful approaches. People's inability to spend on luxuries required some wooing for a sale. More direct hard sell tactics pushed away already stressed, calloused minded consumers during this time period of economic hardship. There is also criticism of hard sell tactics in regards to lack of creativity on the part of advertisements and sellers, which causes the consumer to never acquire intrigue towards the product being sold.

Hard sell - Perks of hard sell tactics

The advantage of immediacy plays a large role in the concept of a hard sell and why so many advertisements and salespeople use this type of technique. Because this type of sell is so direct and blatant in nature, the consumer will most likely buy the product on the spot. A perfect example of this are mail order ads, where readers are urged to fill out a coupon right away. In opposition, a soft sell ad, because of its indirectness and subtlety, will allow for a person to have more time to make a decision as to whether or not they would like to invest their money in a product. A prime example of this type of sell would be life insurance ads where emotional appeals of family and security are mentioned. Consumers are put in a less pressured environment, allowing them to contemplate their decision on whether or not to buy a product. Immediacy is more evident in a hard sell.

Sell side - Roles of sell side analysts

Sell side analysts have many roles. Sell side analysts rank stocks on a regular basis with three main options: buy, sell and hold. Part of the research analyst's job includes publishing research reports on public companies; these reports analyze their business and provide recommendations on the purchase or sale of the stock. Often, research analysts on the sell side cover an entire fund with a specific purpose or devoted to a specific sector. Sometimes a different approach is taken whereby multiple committees are in charge of different parts of the investment making process. Sell side analysts generally get their information for their reports from a variety of sources including public and private sources. The research reports ultimately published contain earnings forecasts, future prospects and recommendations as previously mentioned. In addition to the aforementioned, sell side analysts have the responsibility to take time and develop relationships with their clients as well as the companies they are researching. There has been research into the relationship between the quality of the research and the amount of capital that the firm collectively raises for its many clients. Many research analysts focus on one particular sector or industry such as telecom, technology, or healthcare, among many others. Sell side analysts are responsible for creating a pitch, usually in the form of a book, that is then presented to prospective clients usually for new stock.

Sell Sell Sell

Sell Sell Sell may refer to:

Sell, Sell, Sell

Sell, Sell, Sell is the third studio album by British musician David Gray, released in April 1996 by EMI. Two promotional-only singles were released: "Faster Sooner Now" and "Late Night Radio".


Sell can refer to:


SELL (Syndicat des éditeurs de logiciels de loisirs) is a French organisation that promotes the interests of video game developers. The group mainly distributes information about video game professionals to authorities and consumers. Created in 1995, the group is chaired by Philippe Sauze from Electronic Arts France. The general delegate is Jean Claude Larue (ex. Infogrames).

Brenda Sell - Career

Brenda Sell and The Sell Team performed at West Point Military Academy, US Air Force Academy, and in Korea. The Commonwealth of Kentucky commissioned her as a Kentucky Colonel. Sell was promoted to 8th degree black belt by Hae Man Park in the World Chung Do Kwan Association, then in the Kukkiwon. Sell accepted the title of President of the United States Chung Do Kwan Association, and establish Presidential Tours throughout the United States and British Columbia. Sell and her husband were invited to address Chaplain Generals at the Pentagon, developed a Sanctioned Tournament System for the USCDKA, created a DVD training system that would allow any student 1-on-1 access, and made the DVDs available to Century Martial Arts.

Pete Sell - Post-UFC career

Sell then faced Nordine Taleb at Ring of Combat 38 on November 18, 2011. Sell lost the bout via technical knockout in the second round.

Michael Sell

Michael Sell (born August 23, 1972) is a former professional tennis player from the United States. He is currently co-head coach of the women’s tennis team at Louisiana State University with Julia Sell since 2015.

Clay Sell

In 2019, Sell was appointed CEO of X-Energy.

John Sell

John Sell may refer to:

Clay Sell

From 2003 to 2005 Sell worked in the White House as a Special Assistant to President George W. Bush, serving on the staff of the National Economic Council and in the Office of Legislative Affairs, where he coordinated the development and implementation of the administration's energy policy.From 2005 through 2008, he served as chief operating officer of the Department of Energy, he assisted the Secretary with policy and programmatic oversight of a 23 billion dollar budget with over 100,000 employees. Sell also played a role in maintaining and strengthening the economic national security while supporting scientific and research missions conducted by the Department. Sell also previously held senior staff positions with the Committee on Appropriations in the United States Senate and with U.S. Representative Mac Thornberry of Texas.

Sell side - Conflict of interest

Potential conflicts of interest in terms of biased research by sell side analysts are an issue on the sell side. There are recommendations that brokers use to help curb conflicts of interest. Suggestions include putting client commitments first, disclosing information as to how the broker is paid to clients, and providing the proper help so clients understand the level of risk they are undertaking with their investments.

Sell side - Conflict of interest

Sell side analysts can also have conflicting duties. One issue that has been brought up has been the idea of sell side stock rankings and maintaining a positive rating for an extended period of time. This was addressed in the New York Attorney General's case against Bank of America Merrill Lynch. It also has been proven that the longer an analyst has been following and researching a stock, the recommendations become more and more favorable. The idea behind this is that the sell side analyst may become too comfortable and lose objectivity, something known as the capture hypothesis. Other conflicts of interest include opposing incentives for sell side analysts. Sell side analysts generally have a personal need for a good reputation, and if an analyst cares about their reputation he or she will try to report truthful information. However, analysts also have the desire to receive incentives to make positive recommendations because brokerage firms in and of themselves have internal conflicts of interest between differing departments such as trading, underwriting and sales. One conflict of interest would be the need for an analyst to provide this research mentioned above, i.e. research that is unbiased and reliable, which could lead to higher trading business for the firms for which the analysts work. Hence the trade-off or conflict of interest for an analyst would be the need for generating their firm business and their own personal career goals. Under the "Chinese-wall" restriction there is a threat of litigation leading analysts to have less of an issue with bias in their research. To further expand the idea of the "Chinese-Wall restriction", it is the idea of having ethical boundaries be important as well as stressed in the financial services industry. The idea of a "wall" is used to make sure important and private information is not inadvertently shared or "leaked" and that all clients within large multinational firms are protected. The actual idea stems back decades to the Great Depression and has allowed the financial services industry to maintain one entity between investment banks and brokerages as opposed to requiring firms to have those two departments be separate entities.


Sell through refers to sales made directly (Direct sales). Sell in, on the other hand, refers to sales made through a channel.

Pete Sell - Ultimate Fighting Championship

Sell made his second appearance on The Ultimate Fighter as a trainer for Team Serra for season 6, The Ultimate Fighter: Team Hughes vs. Team Serra.

Hard sell - Overview

The concepts that distinguish a hard sell from a soft sell have to do with directness of an advertiser or seller, rational appeal, and the amount of information given to the buyer about a product. A hard sell is extremely direct in nature. An advertisement will contain a forceful, loud slogan to grab buyers' attention, or a salesperson will be very persistent, cornering their buyer into purchasing the product they are selling. In a hard sell, the advertisement or seller will focus heavily on the quality of the product and explain how purchasing such a product will be a rational decision that will help improve the buyer's life. This type of selling supplies an abundance of information to the buyer so they receive as much information about the benefits of the product as possible. The advertisement or seller uses such tactics to overwhelm the buyer with explanations, information, and persistence to ultimately create an incentive to purchase the good or service.

Brenda Sell - Career

Sell became the first female promoted to 7th degree black belt in the World Chung Do Kwan Association by her instructor, Hae Man Park, who is currently a 9th degree black belt, and the head of the Kukkiwon, and the World Chung Do Kwan Association, as well as obtain her Kukkiwon 7th degree credentials from the World Taekwondo Federation. She would create the first CD Rom training videos for all of the World Taekwondo Federation Taguek forms, become an ordained minister, be inducted into the Hall of Fame as an Outstanding Female Master, and take the Crusade demo team to Osan Air Force base.

Sell side - Conflict of interest

After the bursting of the dot-com bubble, many US sell side firms were accused of self-dealing in a lawsuit brought by New York Attorney General Eliot Spitzer. In addition to the business done with buy side firms as described above, sell side firms also performed investment banking services for corporations, such as stock and debt offerings, loans, etc. The New York Attorney General formally brought these charges against several Bank of America Merrill Lynch analysts. These corporate clients generally did not like to see negative press put out about their own companies. To try to prevent the publishing of negative research, corporate clients would pressure the sell side firms by threatening to withhold lucrative banking business or demanding equally lucrative shares in IPOs - essentially bribing the sell side firm. While the $1.4 billion settlement of this lawsuit made significant progress in cleaning up the industry in the US, it's notable that the lawsuit only went after sell side firms, leaving the arguably equally culpable corporations relatively unscathed. In the past few years the role of a research analyst has changed. After the dot-com bubble, more research has been completed to see the actual roles and duties of a research analyst to get a better idea behind their decision making process. Other provisions such as the Sarbanes–Oxley Act (2002) and other regulations were enacted by the Securities and Exchange Commission in response to public outcry following the legal concerns. The Sarbanes–Oxley Act (2002) limits the relationship between investment banking and research analysts and prohibits promises of favorable research as well as restricting and inciting pre-clearance requirements for traders' personal trading.