In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors.
Switzerland is a leading exporter of high-end watches and clocks. Swiss companies produce most of the world's high-end watches: in 2011 exports reached nearly 19.3 billion CHF, up 19.2% over the previous year. The watches go to Asia (55%), Europe (29%), Americas (14%), Africa and Oceania (both 1%).
As of July 2014, the watches for sale on its website are:
The first digital electronic watch, a Pulsar LED prototype in 1970. Digital LED watches were very expensive and out of reach to the common consumer until 1975, when Texas Instruments started to mass-produce LED watches inside a plastic case.
Many TAG Heuer watches feature chronographs. In January 2011 TAG Heuer announced the new Carrera Mikrograph, the first TAG Heuer to use the in-house Mikrograph movement, which is accurate to 1/100 of a second. Additionally, TAG Heuer has also released the limited edition Carrera MP4-12C to commemorate the launch of the McLaren MP4-12C supercar. TAG Heuer has been a partner of the McLaren F1 team for over 26 years.
The watches made by Slow watches have a minimalist design, with only one hand. The watch faces mark out 24 hours rather than the traditional 12 hours, with 12 noon located at the top of the face. They are available in over 15 different styles, with both octagonal and round cases. Dashes on the clock face are quarters of an hour as opposed to the usual markings per minute.
The earliest attempts to reduce the amount of power required by an electronic device were related to the development of the wristwatch. Electronic watches require electricity as a power source, and some mechanical movements and hybrid electronic-mechanical movements also require electricity. Usually the electricity is provided by a replaceable battery. The first use of electrical power in watches was as a substitute for the mainspring, to remove the need for winding. The first electrically powered watch, the Hamilton Electric 500, was released in 1957 by the Hamilton Watch Company of Lancaster, Pennsylvania.
Bulgari’s watches collections include Octo, BVLGARI BVLGARI, Diagono and Haute Horlogerie creations for men, and LVCEA, Serpenti, Divas’ Dream, BVLGARI BVLGARI, B.zero1 and High Jewellery timepieces for women. It mixes Italian design and Swiss watchmaking. The company's Swiss subsidiary, Bulgari Haute Horlogerie SA, is responsible for Bulgari's watch production. It was founded in 1980 and is headquartered in Neuchâtel. Bulgari Haute Horlogerie SA employs about 500 people.
In 2014 the brand was changed from cK watches to Calvin Klein Watches and all new models introduced at Baselworld 2014 had the "Calvin Klein" logo on the dial instead of the CK logo.
The watches division comprises brands Fastrack, Sonata, Raga, Octane and Xylys. In 2011, the company secured licence for marketing and distribution of Tommy Hilfiger and Hugo Boss watches. Favre Leuba was incorporated in 2012. In 2018, the division accounted for ₹2,126 crore in revenue which was 10% of the total of the company.
The Westclox company was a major manufacturer of dollar watches. It started production of an inexpensive, back-winding pocket watch in 1899, which was intended to be affordable to any working person and continued producing cheap pocket watches into the 1990s.
In 2011, Switzerland led the world by exporting over 20 billion USD value of all types of watches, followed by Hong Kong, at under USD$10 billion. China exported the highest number of watches by far in 2011.
Production of watches started in 2007 and was suspended in 2012. One of the watch models produced by Prada, the Prada Link, is compatible with bluetooth technology and can connect with the LG Prada II mobile phone.
During World War I and World War II, the Langendorf Watch Company was renowned for producing military and pilot watches of good quality for servicemen. There's an early wrist watch developed for World War I infantry officers to use in trenches. The 9XX movements from the 1930s and 1940s were very smooth running and were also used in army watches.
Most watches with LED displays required that the user press a button to see the time displayed for a few seconds, because LEDs used so much power that they could not be kept operating continuously. Watches with LED displays were popular for a few years, but soon the LED displays were superseded by liquid crystal displays (LCDs), which used less battery power and were much more convenient in use, with the display always visible and no need to push a button before seeing the time. Only in darkness you had to press a button to light the display with a tiny light bulb, later illuminating LEDs.
Modern watches of the brand are complicated Haute Horlogerie, manufactured in-house. The first models were tourbillon watches and a minute repeater. It was followed by the Androgine, 1770 and voltige collections.
Modern watches of the brand are Haute Horlogerie, manufactured in-house including their movements. At BaselWorld 2017, the brand introduced a Tourbillon with retrograde seconds indication. .
Parmigiani carries a men's line of watches, and a line that caters specifically to women. All Parmigiani Fleurier watches are hand-made, taking at least four hundred hours to put together; they are constructed with only precious metals and precious or semi-precious stones. In order to create exclusivity, only a few thousand pieces are produced every year. Their watch lines include the Toric, Forma (renamed Kalpa) and the single watch, the Bugatti 370.
Many of the watches were produced for export, and in order to avoid paying duties, many were cased inside the importing country, including the USA where Langendorf watches were imported by American Swiss Watch Company from the beginning of the 20th century. The latter was reported out of business as of 1915.
Many (but not all) digital watches can be set to show the time in 24-hour format.